SPS Brand Guide

SPS Brand Guide

SPS

SPS is the nation’s leading supplier of prosthetic and orthotic supplies. A true partner to independent O&P clinics, we understand the frequent changes in technology and healthcare policy and are committed to providing you with resources you need to make shifts in your practice that improve patient outcomes.

The purpose of this style guide is to explain the brand style and ensure consistent application of the visual elements across all communications, both online and offline.

Co-Branding Guidelines

As the SPS brand continues to evolve, it is essential that we maintain a clear impression of our identity to our customers and partners. All co-branded material requires approval by the SPS Marketing Department before it is distributed. Email [email protected] for approval.

  • The SPS Secondary logo and CTA must be used on all co-branded marketing pieces that represent SPS
  • The SPS Secondary logo and other graphics can be downloaded below
  • Only the SPS CTA should be added to co-branded materials
  • All supplier CTAs, including website urls, social media, or contact information should be removed
  • No attempt should be made to change or recreate the SPS logo

Logos & Usage

The SPS logo represents connecting customers with products and services from supplier partners around the world, and the business growth that is the result of improved supply chain processes.

Tips when using logo:

  • Avoid using the logo or tagline on photo backgrounds
  • Always use the transparent/white logo or tagline on solid color backgrounds. Never use the logo or tagline in a box (the boxes below are for visual purposes only)
  • Never rotate or stretch the logo or tagline

Primary Logo

The primary logo should be used for all internal marketing materials and web applications.

PNG | JPG

PNG

Secondary Logo

The secondary logo should only be used for external advertising, cobranding, and more formal use cases.

PNG | JPG

PNG

SPS Tagline

The SPS tagline can be used as a stand-alone image for most marketing materials and web.

PNG | JPG

PNG

Logo Sizes

Typography

Headers

Barlow | Use this font for all headers. The font color should be pebble or SPS blue. Headers may be capitalized or title cased.

Barlow Regular

Print & Web Body Copy

Open Sans Regular or Open Sans Bold | Body copy should always be sentence case and the font color should be pebble. In some cases where there is highlighted text, SPS blue can be used.

Open Sans

Open Sans Bold

Business Documents & Email

Calibri Regular or Calibri Bold | Body copy should always be sentence case and the font color should be pebble. In some cases where there is highlighted text, SPS blue can be used.

Calibri Regular

Calibri Bold

Colors

Primary Colors

SPS Blue

CMYK: C=100, M=20, Y=0, K=0
RGB: R=0, G=149, B=218
HEX: #0095DA

Pebble

CMYK: C=0, M=0, Y=0, K=90
RGB: R=65, G=64, B=66
HEX: #414042

White Smoke

CMYK: 0, 0, 0, 3
RGB: 247, 247, 247
HEX: #F7F7F7

Secondary Colors

Royal Blue

CMYK: C=100 M=75, Y=29, K=12
RGB: R=0, G=74, B=121
HEX: #004A79

Sea Foam

CMYK: C=66, M=0, Y=32, K=0
RGB: R=65, G=194, B=188
HEX: #41C2BC

Gray Stone

CMYK: C=24, M=19, Y=20, K=0
RGB: R=193, G=193, B=193
HEX: #C1C1C1

Do you have questions or need clarification on this brand guide? Email [email protected] with your request.